Clean India Project with the twin objectives of attracting more visitors and providing a hygienic environment in around tourist destinations across the country is launching on the pilot basis by Ministry of Tourism in New Delhi.

In the first phase of the campaign, 36 such monuments have been identified by the Ministry of Tourism and Archaeological Survey of India (ASI). 

Clean India Campaign is a multi pronged action and comprehensive strategy to ensure an acceptable level of cleanliness and hygiene practices at tourist destinations for an inclusive and sustainable development of tourism through ownership and involvement of private and public sector stakeholders. The initiative aims to create a collective mindset that promotes cleanliness and hygiene by a balance of persuasion, education, sensitization, training, demonstration, regulation and involvement of every individual. 

Under the Clean India Pilot Project, all issues regarding the heritage site are taken care of including providing drinking water facilities, renovation of toilets, proper signages in and around the premises, placing of garbage bins, maintenance of parking lots, conversion of site into friendly zone for physically challenged persons, various repair/replacement work, 24 X 7 management and garbage clearance, tourist help desks and deployment of volunteers for better management amongst others.

Project is launching in Qutub Minar Complex.